Archive for June 28, 2011

Speaking to Authors

This week I’m speaking to a group of authors in Milpitas. I always strive to provide more content than anyone will ever expect.

Authors need to learn to get over their fear of speaking and get out into the community and start earning what they deserve.

Getting Speaking Engagements is a topic I have developed over the years and it teaches a simple formula to get everyone out and in front of their target audience.

I always suggest people start out by speaking at their local service organizations like the Rotary, Lions and Kiwanis groups. By the time you’ve been able to speak at more than 50 groups, you will be comfortable enough to speak anywhere with any type of audience.

While speaking at the service organizations, I recommend you record your presentations. If you’re pleased with the recording, edit the audio, add an music intro and tail, and you’ll have the material to burn a CD and now you have a product to sell at your next engagement.

Most authors truly believe their job is over when they’ve finished their books. But the truth is, that is when their job begins. Speaking is one of the easiest methods of increasing your income with the least amount of effort.

Speaking Series

met with an event planner, Margie on Wednesday. She used to be the main event planner for a large non profit before she went out on her own last year.

I have wanted to produce an event call Your 1 Day MBA for over five years, but I need someone to manage the event. After a very short conversation, Margie agreed to work with me on the event! Hurray!

After we talked about the details and have decided what we need to do next and how we will plan it out, we moved on to talk about another idea I’ve had for more than five years which is a speakers series.

Margie got very excited about the idea. She’ll approach the 46 chambers of commerce in the Bay Area and offer a monthly educational program for the members of the chamber. They will decide on a price they feel comfortable charging for the event. The chamber and the speaker will keep 40% of the revenue each and Margie will retain 20% of the revenue. I also suggested the speaker share 50% of the revenue 50/50 on any back-of-the-room or after market sales such as training or class.

Even if only 20 people attend, it is a great revenue generator for everyone concerned. Team work is a great way to go! Everyone gains by working together and when you find someone who has the work ethic, there is no limit to what you can accomplish together.