Archive for June 21, 2011

Nurturing Speakers

I love encouraging others to speak in their business community.  It is the fastest method to become well known as an expert and establish their credibility.

Most business owners are willing to speak about their business, but when I ask them to speak for an hour, most will balk. It’s not that they can’t but it seems like a threatening task to do.

Since I was one of those who never wanted to speak but was encouraged by my mentor to just do it, I thoroughly understand the challenges people face and how to get them through the challenges.

I created a business course to teach entrepreneurs how to speak in their business community. It’s practical and easy enough for them to apply in a short period of time and when they do, their business escalates beyond their wildest imagination.

One of the examples is a member who was starting from scratch on a brand new business venture. When I told him speaking would escalate his level of success beyond anything else he could do, he just did it. In 18 months he went from zero income to $40,000 a month. He was hired as a platform speaker in London after speaking at a trade show in Canada and earned more than $80,000 for a one hour presentation. Every presentation he did lead to no less than two new clients and at least one new speaking engagement.

Whatever you are doing now for speaking, speaking in your business community is the easiest method for you to develop your credibility and add to your client base.

Choosing a Speaker

What I bring to a speaking event goes way beyond a first class presentation. Do you know how many speakers are available to speak at your event or organization? The challenge is, how do you choose a speaker who will be the right fit for your audience?

What I have found while listening to professional speakers is most deliver a canned speech. Every presentation is exactly the same as the previous one whether they’re speaking at a women’s organization or a trade union. In fact you can walk into their presentation 15 minutes into the hour and they will be right on the mark with the same exact words as their previous presentation at the same time.

A professional speaker however, will customize their presentation to suit your audience. They will be vulnerable enough to make mistakes to build rapport with the attendees. People want a speaker who has great information that impacts their life in a positive manner and makes them feel as though they are close enough to the speaker to attain the same level of success.

It’s the speaker’s job to be entertaining as well as informative. The educational level has to be directed to what the audience needs to know. But how will they know what the audience know if they are delivering the same presentation?