Most often you will be allowed a copy of the video of the event which you will be able to use on your website in your online media room. Remember to keep adding new video frequently, but keep the clips to less than five minute segments.
If there are particular events you might want to speak at, invite the event coordinator to attend one of your speaking engagements so they will get a first hand impression of your style and ability to engage your audience.
Be sure to ask every event coordinator for a testimonial. Video has the most impact, but you can record an audio testimonial through freeteleconference.com or Google’s Snagit.
One of the ways to increase your income at an event is to volunteer to conduct a breakout session. You can nearly double your compensation by participating in one of the educational programs.
In a word of caution, never ever speak on a topic or at an event you are not qualified to deliver. It will do more harm in the long run. When you focus on your area of expertise, it will create a positive impact.
I’ll typically recommend not speaking at events when the audience is outside of your comfort zone, but at least once a year I’ll speak at an engineering group just to keep myself on my toes.
Trade shows often have keynote speakers and breakout sessions. You can check with TSNN.com to find out where trade shows are going to be and what the topic of the trade show will be as far ahead as two years. When you complete out your profile, they will even give you the contact information for the event coordinator.
Ask what their fee range or budget is for speakers, suggesting you’ll work within their budget. There have been several times when I’ve been offered more than my average fee because I’ve left it up to the organizer.
It is a great idea to mail introduction information to the attendees. You can either provide the information to the event coordinator or ask that you can send the information directly. In which case, you’ll be able to increase your database by doing the mailing yourself. When they do the mailing however, the benefit is that it will be a promotion from a source the participants already trust.
There is never an event too small. I spoke at an association function in Palo Alto for no fee and a year later they asked if I would speak at their annual function and made $3,500 for an hour long keynote. Many of the local events will have statewide or national events that have allocated a budget for keynotes.