Archive for October 28, 2011

Speaking to Entrepreneurs

I was at the K105.5 event in Sacramento a couple of weeks ago and I have had some great feedback from the event.

There were about 150 people in the audience and Ruby and I brought up the display unit. We had about 12 of the CD’s, 5 of my 8 books, 4 training programs and 1 on blogging available. In essence, there was some material that would appeal to nearly everyone in the audience.

I talked about using the community to gain clients and more importantly, referrals. I refer to them as Power Partners and it is the most effective method of promoting any business. Everyone in the audience could relate to the value of having referrals and the ease in which it would be to help increase their client base.

Every client has numerous needs. Whether they are looking for a payroll company, CPA, business attorney, business banker or printer. They will in the course of a year have a need for as many as twenty individual vendors.

When each of these vendors develops a relationship with another who is working with their typical client they are able to refer business to each other throughout the year.

Each vendor needs to work with an average of ten clients a month. Imagine if you had ten Power Partners referring you at least one new client each month. You would be able to cover your initial overhead simply through the referral base you have developed.

It is the easiest possible method of growing your business and certainly one of the most cost effects methods as well!

Speaking at K105.5

I love speaking! I love everything about it, which is truly strange since 20 years ago it was the last thing in the world I wanted to do! But over the years I have learned to not only look forward to speaking, but to embrace the entire spectrum of being a professional speaker.

I was asked to speak in Sacramento at the K101.5 live event that was to be broadcast over the radio simultaneously. There were two speakers before me each in the legal field and each one spouting the ill fate of legal mishaps. Of coursed they had not researched their audience so most of their presentation was lost on a group of solopreneurs.

The audience was the same mix of those I have been teaching for more than 20 years. They have been the backbone of the economy in the U.S. for the past 20 years.

One of my presentations is 7 Techniques to Thrive in Any Economy. It is what business owners need to adhere to in order to revitalize their profitability. When entrepreneurs follow these 7 Techniques  there is always more than enough business. The problem is everyone does the same thing as they have always done and with the changes in the economy, those things no longer can be counted upon.