The process of public speaking is the fastest method of gaining effective professional acceptance of any that I am aware. For example, based on national sales averages, you’ll convert one of 20 prospects into a client. If you speak in front of a group of 40 prospects, the odds are that you’ll net two to four new clients.
The process of speaking to these 40 people might take you two to three hours, including setting up the talk, speaking, getting there and back again. How long would it take you to dial 40 new prospects, play phone tag a few times, and then actually talk with them?
The fact is, people who hear you speak publicly are much more likely to be impressed and inclined to hear your message than any forty people you call individually!
Over the years, I have spoken to well over a hundred thousand individuals. At this point, I can go nearly anywhere in the Bay Area and meet someone there who has already heard me speak. It’s great to experience that level of recognition.
While I was at the San Francisco Visitors and Convention Bureau’s mixer awhile back, a lady approached me. She told me that she had heard me speak three years prior at a professional organization for job seekers called Experience Unlimited. She quoted me as saying, “The bad news is you have no job, but the good news is, you can do anything you want with the rest of your life. What are you going to do to make it count?”