Archive for May 29, 2012

Your Image

Many speakers have taken the offer to an obvious or predictable level. They will itemize their list of services and offer as much as a fifty percent discount if you were to sign up at this moment. In fact, only the first 25% of the audience will be offered this amazing offer. Everyone expects it, and it is very effective.

But, always remember to make an offer that is irresistible. It needs to have a time-sensitive component and engage your audience in such a way they know without a doubt they want and need to work with you.

Speakers need to be recognizable as being more than the normal individual. There is an obvious ego, personality and portrayal of someone who has something to say. You must, absolutely must stand out in the crowd of competition. Know what your competition is doing and what makes you different from what they are talking about. It will help you make a stand and keep your audience supportive of your message. What are your strengths? If you’re a great storyteller, use it to your advantage. If you can tell jokes well, be sure to use them appropriately.

Record your presentations, so you’ll know what strike your audience with an impact. What inspires them to respond to you and your presentation? That’s what you need to focus on doing more of. Avoid doing what you don’t do well. Even the size of your audience can inspire you to new heights of success. Begin to track all the details of the results of your speaking. When you to realize what inspires you, you’ll find that it’s easier to do more of whatever that is. Avoid what you’re not comfortable doing.

Your Image

When you go anywhere you might meet other professionals who might be in your sphere of influence, be sure you dress the part. There’s no reason to ever dress less than professionally. I always dress at least one step above what I believe others might dress. If most attendees at an event are dressed casually, I dress to the semi professional level.

If you look like you walked out of 1980, how do you think your audience will perceive you as a person who is up-to-date, creative and innovative? Make sure that you keep your personal image current. Get a new hairstyle every couple of years, be sure you keep your wardrobe up to date and your nails manicured, keep your ears and eyebrows trimmed and make every detail about your appearance is first class.

When you are speaking, be sure your language is consistent with your image as a speaker. If you are speaking about business, be sure you speak in professional terms. If your topic is spirituality, your language, image and everything about you should speak of your spiritual interests.

Speakers need to always be prompt and by prompt I mean showing up early to everything. It is all part of the image you portray.