Archive for June 12, 2012

Your Press Kit

Your press kit will rarely be in printed form these days. I have put my entire press it on my speaking website. When you have multiple topics, which you should have a minimum of three and you’ll want to create a page on your speaking site labeled “Keynotes”. List your topics and describe what the subject will reveal to your audience.

The colors on your website should also coincide with your topic. Green is often thought to be in infer money; gold with success, blue with authority and so on.

The collateral material you’ll want to include in the Press Kit section will be a letter introducing yourself as a speaker and your area of expertise. Your One Sheet will include your picture, titles of your keynotes with short descriptions, your contact information, a brief introduction and at least one testimonial.

If you have articles reviewing your previous speaking engagements, copies of newsletters that have included you as a speaker or copies of press coverage, be sure to include them.

If you have a book, even an ebook, be sure to include a sample of the cover and a five minute sampling of your presentations. I also include audio and video testimonials which will add credibility to the website and my ability as a speaker.

Your Image

Avoid using words you’re not comfortable using  your vocabulary matches your topic and that of your audience. If you plan your structure so that it is well organized, you’ll be able to control the length of your presentation. Always try to have items you can add or remove from your presentation to adjust the length in case you run long or they give you additional time.

Several years ago I attended a national speaker’s training event where they teach speakers to write out every life story they have experienced. Then edit the story to a three to five minute segment in which you can entertain the audience with laughter, inspiration, shock or other means of reaction. The idea is to be as entertaining as a stand up comic headlining in Las Vegas.

It seems extremely challenging, but once you practice and rehearse, you can develop the knack for it. The beauty of this system is you can mix and match your personal stories and develop a presentation to suit any need and any length.

Great presentations involve emotion, feelings and passion.