Archive for July 17, 2012

Free to Fee

Trade shows often have keynote speakers and breakout sessions. You can check with TSNN.com to find out where trade shows are going to be and what the topic of the trade show will be as far ahead as two years. When you complete out your profile, they will even give you the contact information for the event coordinator.

Ask what their fee range or budget is for speakers, suggesting you’ll work within their budget. There have been several times when I’ve been offered more than my average fee because I’ve left it up to the organizer.

It is a great idea to mail introduction information to the attendees. You can either provide the information to the event coordinator or ask that you can send the information directly. In which case, you’ll be able to increase your database by doing the mailing yourself. When they do the mailing however, the benefit is that it will be a promotion from a source the participants already trust.

There is never an event too small. I spoke at an association function in Palo Alto for no fee and a year later they asked if I would speak at their annual function and made $3,500 for an hour long keynote. Many of the local events will have statewide or national events that have allocated a budget for keynotes.

Free to Fee

The key to earning a fee from your speaking expertise is upgrading your presentation to training programs, associations, trade shows and keynote presentations.

Training programs could be conducted at various businesses like mortgage brokers, real estate offices, for sales teams and chamber offices. You can create programs based on educating your attendees to improve their productivity, profitability and efficiency. Check with other speakers to find out the range of fees in your area.

Speaking at associations will require researching what they might need for their members. When I speak at the engineers association I typically talk about improving business skills. I spoke at the Bay Area Association Executives function and talked about how they involve their membership and encourage more participation in the various groups. The best bet is to ask what their challenges might be.