Tag Archive for Back of the Room Sales

Back-of-the-Room Sales Materials

Even when you speak for free, you can earn a handsome fee for speaking. I was speaking at the Women’s Council of Realtors and there were 35 people in attendance. I sold ten books, 9 CDs, picked up two consulting clients and 2 training sessions. All together I made $3,800 over the following three months.
I mentioned earlier how you should record every presentation you deliver. Then you can use audacity.com which is free to edit the presentation. There are many sites where you can download free music and use it for a fifteen second introduction and another fifteen seconds at the end. Be sure to add tracks so when you listen in your car and stop to get out and then get back in, it will keep it from going back to the beginning.
Making CD labels is easy enough. I prefer glossy labels and buy them on eBay. I get 200 Vita labels for about $25, which is ten times more labels than you’d get at the office supply stores.
I also get the DVD boxes on ebay for about 25 cents each. I buy photo paper on ebay or Costco. I create professional labels and covers that match and are unique for each of my programs.
You can write white papers, produce ebooks, conduct teleseminars or even conduct interviews and they all become products you can sell at your events.
While you’re speaking, be sure to pick up your products and refer to a poignant concept to solidify why they will want to purchase it.

Back of the Room Sales

I am an advocate for speakers recording every presentation they do. I usually create new presentations and record and edit them into an hour long program. I typically have handouts or a speaking guide sheet for me to follow and I convert that to a .pdf. Then I burn two CDs and put them into a double DVD case which I get on eBay for about 25 cents each. I buy the CD glossy labels for $20 for 200 labels and 200 sheets of glossy photo paper for $20 for the CD cover. The CD’s cost $15 for 100 when they’re on sale, so the total cost of the 2-CD package is 95 cents. I sell the set for $20. I make $19 profit which is 30% more than I can make on a book.

I have created about 96 products I have made during the 18 years I’ve been speaking and no matter what the audience is, I generally have a product for them.

My average is one in 4 will buy a book, CD, ebook or program. When you are the speaker, people automatically assume you have to know your material and are an expert in your industry. The audience wants to do business with someone who has that level of knowledge. It makes selling much easier than any other process you can do.

The skill however, comes from knowing how to sell. When I’m speaking I typically hold up and refer to specific CD’s or books. Those are always the ones that sell. I make a point of reference they will be able to use from the material.

Once you have your material, you’ll never speak for free again!