What are your strengths? If you’re a great storyteller, use it to your advantage. If you can tell jokes well, be sure to use them appropriately. Record your presentations, so you’ll know what strike your audience with an impact. What inspires them to respond to you and your presentation? That’s what you need to focus on doing more of. Avoid doing what you don’t do well. Even the size of your audience can inspire you to new heights of success. Begin to track all the details of the results of your speaking. When you to realize what inspires you, you’ll find that it’s easier to do more of whatever that is. Avoid what you’re not comfortable doing.
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Avoid using words you’re not comfortable using your vocabulary matches your topic and that of your audience. If you plan your structure so that it is well organized, you’ll be able to control the length of your presentation. Always try to have items you can add or remove from your presentation to adjust the length in case you run long or they give you additional time.
Several years ago I attended a national speaker’s training event where they teach speakers to write out every life story they have experienced. Then edit the story to a three to five minute segment in which you can entertain the audience with laughter, inspiration, shock or other means of reaction. The idea is to be as entertaining as a stand up comic headlining in Las Vegas.
It seems extremely challenging, but once you practice and rehearse, you can develop the knack for it. The beauty of this system is you can mix and match your personal stories and develop a presentation to suit any need and any length.
Great presentations involve emotion, feelings and passion.
When you are speaking, does the title of your presentation match your topic? Years ago I met an amazing woman who had five titles and only one topic. She told me that no one knew whether she had multiple presentations since they were rarely in attendance for more than one of her presentations. They never knew that she only had one presentation.
It is important to have a call to action. I attended a presentation where the speaker delivered a precise, informational presentation on social media. Not once did she encourage others to follow up with her to become a client. The closest she got to asking for business was to ask the audience to hold their questions and email them to her.
Many speakers have taken the offer to an obvious or predictable level. They will itemize their list of services and offer as much as a fifty percent discount if you were to sign up at this moment. In fact, only the first 25% of the audience will be offered this amazing offer. Everyone expects it, and it is very effective.
But, always remember to make an offer that is irresistible. It needs to have a time-sensitive component and engage your audience in such a way they know without a doubt they want and need to work with you.
Speakers need to be recognizable as being more than the normal individual. There is an obvious ego, personality and portrayal of someone who has something to say. You must, absolutely must stand out in the crowd of competition. Know what your competition is doing and what makes you different from what they are talking about. It will help you make a stand and keep your audience supportive of your message.