Tag Archive for Press Kit

Your Press Kit

Your press kit will rarely be in printed form these days. I have put my entire press it on my speaking website. When you have multiple topics, which you should have a minimum of three and you’ll want to create a page on your speaking site labeled “Keynotes”. List your topics and describe what the subject will reveal to your audience.

The colors on your website should also coincide with your topic. Green is often thought to be in infer money; gold with success, blue with authority and so on.

The collateral material you’ll want to include in the Press Kit section will be a letter introducing yourself as a speaker and your area of expertise. Your One Sheet will include your picture, titles of your keynotes with short descriptions, your contact information, a brief introduction and at least one testimonial.

If you have articles reviewing your previous speaking engagements, copies of newsletters that have included you as a speaker or copies of press coverage, be sure to include them.

If you have a book, even an ebook, be sure to include a sample of the cover and a five minute sampling of your presentations. I also include audio and video testimonials which will add credibility to the website and my ability as a speaker.

Press Kit

If you’re not sure what might be a likely organization, ask for referrals to other speakers. Ask them to share their contacts with you. Look in the Sunday section of your local newspaper to see what organizations meet where and who the contact is for the group. You’ll find most Rotary, Lions, Kiwanis and Soroptimist groups post their meetings in the paper. You’ll also find women’s groups, associations and outplacement groups listed in most newspapers.
Fortunately you will also find a great number of groups, especially associations listed on the Internet. I typically search “association” and the various area codes in the area. Usually if you speak at an association monthly meeting, you’ll be in the running for the quarterly meetings and possibly pick upa large fee for the event.
Another resource is to attend the National Speaker’s Association meetings and collect One Sheets or business cards. They usually list their speaking events on them.
If you’d like to stand out among the crowd of speakers, create a CD business card. You would include a five minute audio excerpt from your speaking presentation. Make it easy for the event planner to know more about you and gain be confident that you will work well for them.