I’m wrapping up the year and looking forward to making 2012 a banner year for speaking.
I received a call from my friend Simon in Australia who is interested in collaborating on producing an event in Sydney, Brisbane and Melbourne. He is launching a publishing company and it turns out my author program is a perfect fit for what he has in mind.
I’ve known Simon for more than 4 years and at best we have communicated about five or six times a year. We originally met on Facebook and moved our conversations to Skype about two years ago just before the earthquake at Queensland.
Now here it is four years after accepting Simon’s friend request on Facebook, a few conversations on Skype and now he’s booking me as a featured speaker in Australia in March to engage those who choose to be authors and want to be guided through the process.
He’s also added an event, SUMS, that will comprise about 14 speakers in two days to promote more productivity and consciousness of speakers of entrepreneurs.
This is what speakers dream of. Having a captive audience, prepaid to attend to hear how they can become an author.
Never second guess the connections you can make on Facebook, LinkedIn and MySpace. There is a wealth of resources and connections out in the world and they are just one connection away.
I was at the K105.5 event in Sacramento a couple of weeks ago and I have had some great feedback from the event.
There were about 150 people in the audience and Ruby and I brought up the display unit. We had about 12 of the CD’s, 5 of my 8 books, 4 training programs and 1 on blogging available. In essence, there was some material that would appeal to nearly everyone in the audience.
I talked about using the community to gain clients and more importantly, referrals. I refer to them as Power Partners and it is the most effective method of promoting any business. Everyone in the audience could relate to the value of having referrals and the ease in which it would be to help increase their client base.
Every client has numerous needs. Whether they are looking for a payroll company, CPA, business attorney, business banker or printer. They will in the course of a year have a need for as many as twenty individual vendors.
When each of these vendors develops a relationship with another who is working with their typical client they are able to refer business to each other throughout the year.
Each vendor needs to work with an average of ten clients a month. Imagine if you had ten Power Partners referring you at least one new client each month. You would be able to cover your initial overhead simply through the referral base you have developed.
It is the easiest possible method of growing your business and certainly one of the most cost effects methods as well!